Pillar 06 · Know what's broken
Find every leak in your tracking.
Wrong events, duplicate fires, missing conversions — we inspect your full measurement stack and hand you a fix-it punch list, verified event by event.
Event-by-event verification · fix-it punch list · 7-day delivery
Is this you?
You need this if…
Ad reports don't match reality
When the numbers lie, every decision is a gamble.
New site, old tracking
Migrated or rebuilt? Verify before you scale spend.
Agency handover doubts
Independent verification of what was actually set up.
What you get
Deliverables
Pixel & CAPI audit
Every event, parameter and match quality score checked.
GA4 configuration audit
Events, conversions, channel grouping and data retention reviewed.
GTM container audit
Tags, triggers and data layer — cleaned of dead weight.
Ad account audit
Structure, attribution settings and budget allocation reviewed.
Punch list
Prioritized fixes with effort estimates — hand it to any developer.
Built with
How we deliver it
The process
Step 1
Access
Read-only access to ad accounts, GA4 and GTM.
Step 2
Crawl
Tag-by-tag inspection across your key pages.
Step 3
Verify
Test events fired and validated in real time.
Step 4
Punch list
Findings ranked by revenue impact.
Step 5
Walkthrough
30-min call: what broke, what to fix first.
Engagement scope
Tailored deliverables for your stage
Every business has different requirements. We build custom scopes with transparent deliverables and itemized proposals before any work begins.
- Full measurement audit
- Event-by-event test log
- Prioritized punch list
- Fix estimates per item
- 30-min walkthrough call
Transparent, itemized proposals. Zero surprise fees, 100% client asset ownership.
Common questions
The audit is diagnosis. Fixes are a separate scoped engagement — or take the punch list to your own team.
Industries
Industries we serve this for
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