Pillar 03 · Measure everything
Know exactly what brings each customer.
Meta Pixel, Google Tag Manager and GA4 wired correctly on your site and pages — plus conversion tracking and reports you can actually read.
What you get
Deliverables
Meta Pixel setup
Pixel installed, tested and firing the events that matter: views, leads, purchases.
GTM container
Google Tag Manager as your single control room — every tag managed in one place, no code chaos.
GA4 property
Clean GA4 setup with conversion events, so your traffic data means something.
Simple reports
A plain-language report template: what happened, what it means, what to do next.
How we deliver it
The process
Step 1
Audit
We check what's already installed (usually: broken or half-done).
Step 2
Event plan
Define the 5–8 events that actually describe your funnel.
Step 3
Implement
Everything deployed through GTM — clean and documented.
Step 4
Verify
Tested with Pixel Helper, Tag Assistant and real conversions.
Step 5
Report
You get the dashboard plus a report you can read in 5 minutes.
Engagement scope
Tailored deliverables for your stage
Every business has different requirements. We build custom scopes with transparent deliverables and itemized proposals before any work begins.
- Meta Pixel + Conversions API guidance
- GTM container, fully configured
- GA4 with conversion events
- Verification & test documentation
- Readable monthly report template
Transparent, itemized proposals. Zero surprise fees, 100% client asset ownership.
Common questions
That's our most common job. The audit finds what's broken or missing, and we rebuild it cleanly through GTM.
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